Pace
Animation Made Effortlessly
A Website That Speaks for Itself
We participated in the redesign of the homepage of Pace, an intuitive lottie animation tool for product designers. The original website lacks personality in its brand and clarity in its product presentation.
Brand Archetype
Development & Expression Strategy
Our approach was to first differentiate Pace from its competitors with a bold, sophisticated, and liberating design that reflects its innovative nature for young creatives who would like to utilize animations without knowing how to code. By first defining Pace’s brand archetype as the "Innovative Entrepreneur" with the client, we aim to portray the confident, independent, ambitious, determined qualities of the brand.
Create amazing animation,
Just like that.
Through strategic user flow, engaging animations, and a refined visual identity, the redesigned homepage showcases the brand’s key features, enhance usability, and establish credibility with potential customers, investors, and partners.Since the product’s biggest value proposition is its ease of use for users without much coding knowledge, Devellen was able to suggest this key benefit with sophisticated and seemingly simple animations. The following sections then showcases the usage cases and key product features.
