Falcosia
As a sportswear foundry for over 20 years, the OEM company has great experience in producing quality sportswear and shoes for many top-tier brands in North America and Europe. However, they witnessed the tremendous scale of waste in the fast-fashion and sportswear industry. To move the business forward into the new era of sustainable growth, they approached Devellen in hope of creating a new brand that reflects their passion for golfwear with sustainability at its heart.
Forward Golf Fasion
In contrast to other golfwear brands, Falcosia begins its design process by choosing the suitable high quality garments from top-tier brands’ waste stream. They also look for ways to use recycled garments without compromising the quality of the sportswear. Along the way, Devellen aided the client in paving the strategic foundation of the brand and created a unique brand personality that is assertive, practical, and ingenious.
Falcosia : Where the Falcon Soars
Inspired by the golf jargon, eagle, and a falcon’s ability to look at the entire landscape from high above, the name, Falcosia, was born as a metaphor for the vision to revolutionize the sportswear industry with sustainable practices, and the ability to soar high and far into the future.
